Pierre-Pascal Urbon Leaves SMA Solar

SMA Solar Cuts Down Management Board Count; Deputy CEO Jürgen Reinert To Replace Pierre-Pascal Urbon As Chief Executive Officer
07:05 PM (Beijing Time) - 16. October 2018
sma urbon reinert photo

As longtime SMA CEO Pierre-Pascal Urbon (right) moves out of the company, the German inverter market leader has found a replacement internally with its CTO Dr.-Ing. Jürgen Reinert (left) stepping in with immediate effect. (Photo Credit: SMA Solar Technology AG)

Key Takeaways

  • The long time CEO of SMA Solar of Germany, Pierre-Pascal Urbon has decided to leave the company by the end of 2018
  • Deputy CEO Dr-Ing. Jürgen Reinert has been elevated to be the CEO of the company with immediate effect
  • Reinert will continue to look after Technology and Operations business along with Sales and Service segments
  • Another board member Ulrich Hadding will also assume responsibility for Investor Relations in addition to Finance, Human Resources and Legal

In a very sudden and unexpected development, Germany based solar PV inverter maker SMA Solar Technology AG has announced the departure of its long time Chief Executive Officer (CEO), Pierre-Pascal Urbon. He will stay with SMA till the end of the year though.

The only reason the company gives is that Urbon leaves the company ‘at his own request’ after leading the company as the CEO for close to 8 years. Urbon has also resigned from the management board in agreement with the supervisory board. The management thanked Urbon for his efforts in internationalization of the company, and also carrying out its restructuring in 2015.

“Pierre-Pascal Urbon has played a major role in the successful IPO, the company acquisitions of recent years and the strategic reorientation, thus contributing to SMA’s strong strategic and financial position. The SMA founders thank him for his very good performance,” said SMA Co-Founder and Member of the Supervisory Board, Peter Drews.

Urbon has been replaced, with immediate effect, by the current Deputy CEO and Board Member for Operations and Technology, Dr.-Ing. Jürgen Reinert. He will be responsible for Sales and Service in addition to Technology and Operations businesses. An Electrical Engineer by education, Reinert has been with SMA Solar since 2011. He entered the Management Board of the company in 2014.

Existing Board Member for Finance, Human Resources and Legal, Ulrich Hadding will also assume responsibility for Investor Relations.

In the first 6 months of 2018, SMA Solar managed to report higher sales and better shipments despite facing short supply of electronic components for its production processes (see SMA Solar Sold More & Earned More In H1/2018). But end of September, it lowered its 2018 business outlook (see SMA Lowers 2018 Guidance Range By 6-15%).

Anu Bhambhani

Anu Bhambhani is the Senior News Editor of TaiyangNews

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Anu Bhambhani