Meyer Burger Gets Apricum’s Moritz Borgmann

Cleantech Consultancy Apricum Partner Moritz Borgmann Announced As Managing Director Of Meyer Burger (Industries) GmbH To Head Future Solar Cell & Module Production Facilities For Swiss Company
05:09 PM (Beijing Time) - 05. November 2020

Berlin-based cleantech consultancy Apricum Partner Moritz Borgmann has come on board as the MD of Meyer Burger (Industries) GmbH under which the Meyer Burger Group will launch its solar cell and module production units in Germany. (Photo Credit: Meyer Burger)

Key Takeaways

  • Moritz Borgmann will head Meyer Burger’s solar cell and module manufacturing business as the MD of Meyer Burger (Industries) GmbH from February 1, 2021
  • He will be required to establish a new sales organization for the company and achieve the goals of its realignment from being an equipment maker to a solar cell and module manufacturer
  • Borgmann will be responsible for sales of solar modules, along with managing marketing, product management and business development
  • Production plans are on track to begin manufacturing in Q2/2021 with intial sales planned for DACH region

Meyer Burger Technology Ltd. has announced Moritz Borgmann as the managing director (MD) of the group’s newly formed Meyer Burger (Industries) GmbH to help the company execute its strategy commercially to achieve the goals of its realignment from being an equipment maker to a solar cell and module manufacturer, and establish the new sales organization.

Borgmann has been a partner at Berlin based cleantech consultancy Apricum and to Meyer Burger he brings his experience of having worked with several companies in the PV value chain, helping them design their growth strategies, new business models and M&A transactions.

As a consultant, Borgmann has already advised Meyer Burger on the development and implementation of its new business strategy.

As the MD of Meyer Burger (Industries) GmbH, Borgmann will be responsible for the sales of solar modules, along with managing marketing, product management and business development.

Borgmann’s appointment will kick into effect on February 1, 2021. “We are very pleased to win Moritz Borgmann, an internationally experienced and recognized expert in the field of photovoltaics, for the transformation of Meyer Burger,” said CEO Gunter Erfurt. “He is a perfect addition to our team. With his entrepreneurial spirit, he will make a decisive contribution to the successful strategic repositioning of Meyer Burger.”

Story so far

Switzerland based Meyer Burger has been known as a leading solar PV equipment manufacturer with a global footprint, most lately on high-efficiency HJT tools, which they sold to REC and ENEL, for example. In a strategic move the company decided to keep its technology advantage for itself and venture into solar cell and module production aiming to start with 400 MW capacity each for the 2 components. It will manufacture HJT production equipment only for self-use, while still offering testing equipment to other cell and module producers.

Meyer Burger has zeroed in on Germany to locate its manufacturing unit taking over the former Sovello site for highly efficient heterojunction solar cells and the former SolarWorld fab for its SmartWire solar module production. Production commencement at both the sites was said to be targeted for H1/2021 and it will be done under Meyer Burger (Industries) GmbH (see Meyer Burger Selects German Locations For PV Production).

Providing an update to the same, Meyer Burger said development at the production facilities is on track, and that manufacturing operations are scheduled to commence in Q2/2021. Sales of high efficiency modules will initially start from DACH region which comprises Austria, Germany and Switzerland. The Swiss company said it has already hired first sales staff with expertise in the premium segment for Borgmann’s future team in relevant European markets.

Anu Bhambhani

Anu Bhambhani is the Senior News Editor of TaiyangNews

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Anu Bhambhani