Under the guidance of China's "Dual Carbon" goals, the nation's photovoltaic (PV) industry is experiencing explosive growth. Data from the National Energy Administration shows that as of the end of March 2025, China's cumulative installed PV capacity exceeded 945 gigawatts (GW), with distributed PV accounting for nearly half, solidifying its role as a cornerstone of the energy transition.
As a vital link in the PV industry chain, the solar cell carries the mission of being the core power generation unit, playing the pivotal "cell" role within a PV power generation system. As a specialized solar cell manufacturer, JTPV leverages its exceptional technical prowess and forward-looking strategic vision to launch the "JT Inside" joint branding strategy. This initiative is dedicated to empowering downstream module customers and end-user power plants with product excellence, propelling the PV industry towards a new era of high-quality development.
The Solar Cell: The Invisible Value Engine–Why is it the Power Plant's "Lifeline"?
Generally, the power generation capability of a PV system follows a fundamental formula:
Theoretical Power Generation = Total Annual Average Solar Irradiation×Total Cell Area×Photoelectric Conversion Efficiency.
Here, the solar cell acts as the "heart" of the module. Its performance in conversion efficiency, annual degradation rate, bifaciality, PID resistance, low-light response, and temperature coefficient is intrinsically linked to the power generation efficiency and long-term revenue of the end-user power plant. Like the gears of a precision instrument, it drives every increment and decrement of power output.
Taking the mainstream 182mm cell size as an example, a mere 0.1% increase in photoelectric conversion efficiency translates to a module power gain of 2-3W. Empirical project calculations indicate that reducing the cell's annual degradation rate by 0.05% can release over 3% more power generation revenue over a 25-year lifecycle. Such seemingly minor technological breakthroughs often translate to tens of millions in revenue differences for GW-scale power plants.
At the empirical test base in the dry, hot environment of Yinchuan, Ningxia, dual-glass modules equipped with JTPV's high-efficiency N-type cells demonstrated significantly superior performance on core metrics like power generation yield, power degradation rate, and outdoor reliability compared to industry counterparts. Over the past three months, the JTPV test group's power generation exceeded the control group by 1.59%, 1.61%, and 1.20% respectively, averaging a 1.47% gain. It maintained efficient output even during low-irradiation periods like early morning and dusk. The average front and rear-side power degradation rates were only 0.57% and 0.15%, approximately 0.74% and 0.98% lower than the control group, showcasing particularly outstanding resistance to light-induced degradation (LID) under outdoor conditions.
Therefore, selecting high-quality, high-performance PV cells is paramount for maximizing power generation and economic value throughout a power plant's entire lifecycle.
JT Inside Strategy: Bringing Premium "Cell" Power from Behind the Scenes to Center Stage
For PV enterprises, innovating through technology and business models to capture the market with efficient, high-quality products is a critical challenge. When selecting modules, end customers must not only focus on module quality but also ensure the performance of the underlying solar cells, as premium cells deliver more reliable power generation.
Addressing industry pain points like inconsistent module quality and power plant returns falling short of expectations, JTPV proactively launched the "JT Inside" joint branding strategy. Centered on the high-efficiency solar cell brand, it leverages synergistic brand advantages to create a new paradigm for collaborative development across the entire industry chain.
01 Collaborative Co-creation: Forging an Industry Chain Value Community
Leveraging its specialization in solar cells as the nexus, JTPV partners with companies like Trina Solar, JA Solar, Solargiga, ASTRONERGY, YingLi, and MEM Solar to establish a deep collaborative model based on "joint R&D, co-branding, and shared value creation." Through joint promotion, joint exhibitions, and joint R&D, the core performance advantages of JTPV's cells are made transparent and labeled, enabling module manufacturers to quickly target the premium market.
This deep collaboration extends beyond product matching and optimization to encompass supply chain integration, quality control, and service guarantees. Under the "JT Inside" model, partners transcend traditional linear supplier-buyer relationships, evolving into a value community sharing brand momentum throughout the entire service lifecycle–from planning and operations to delivery and joint solutions–maximizing the "1+1>2" brand synergy effect.
02 Transparent Empowerment: Resolving End Users' "Choice Anxiety"
In the traditional market, end users struggle to assess cell quality hidden within the module, which can lead to scenarios where inferior products displace superior ones ("lemons problem").
The launch of the "JT Inside" strategy aims to dismantle this information barrier, making the value of premium "cell" power tangible, visible, and verifiable. Through brand certification, product labeling, and quality traceability systems, end users selecting modules can not only identify the module brand but also clearly ascertain the specifications, performance parameters, and technological backing of the internal solar cells. This shifts the paradigm from "black-box selection" to "transparent understanding," promoting a return to rational, data-driven value assessment within the industry and providing clearer guidance for end investors choosing PV products.
03 Long-term Assurance: Defining 30-Year Revenue "Certainty"
Facing the 25-30 year lifecycle revenue test of distributed PV, JTPV breaks through traditional warranty frameworks. Upholding the brand promise of "From Sunlight to Electricity, One-stop Peace of Mind," it builds a dual moat with "Hard Tech + Soft Power":
Technical Hard Power:
JTPV places high importance on N-type solar cell R&D. By integrating advanced technologies like Half-cut Edge Passivation (J-HEP), Wave Back Surface Field (J-WBSF), and Super Thin Finger + (J-STF+), it successfully propelled its next-generation "MoNo 2" series cell efficiency beyond 26.3%, with a bifaciality reaching 90%. This enables significant module power gains of 5-9W, precisely meeting diverse market and application needs, thereby creating higher value returns for the end market.
Service Soft Power:
JTPV, jointly with ecosystem partners, commits to "safeguarding PV power plant revenue for 30 years," far exceeding the industry standard 25-year warranty period. Backed by brand credibility, it underpins the security of power plant assets, offering investors "One Choice, Long-term Assurance."
Starting from the "Cell," Stepping onto the New Track of Value Competition
At the pivotal moment when the PV industry shifts from "capacity race" to "value co-opetition," JTPV uses "JT Inside" as its strategic fulcrum to construct a trinity competitive barrier comprising "Product, Brand, and Ecosystem." This transforms the solar cell from an "unsung hero" into the core carrier of recognized value and steers the industry chain from "zero-sum game" towards "symbiotic win-win."
For downstream module customers, this represents a competitive leap: Modules equipped with JTPV's high-efficiency cells boast not only higher power output and lower degradation costs but also gain market premium through the "JT Inside" brand endorsement. For end power plant investors, it signifies risk reduction: From the initial "cell" selection during plant construction to full-cycle revenue assurance, every kilowatt-hour generated is backed by reliable "cell" power.
Just as the "vital pulse" of a PV system is driven by its cells, the industry's high-quality development requires consensus built from the "cell" upwards. JTPV is committed to working with partners, using "JT Inside" as the bond, to make every module a "golden unit" of efficient power generation. This ensures distributed PV truly becomes a high-quality asset resilient across cycles, injecting "cell" momentum into the global energy transition.