- Enphase Energy has acquired solar lead generation engine for installers, SolarLeadFactory
- It will add lead generation capabilities for its digital toolset under which it supports installers with design, permitting, installations, monitoring and maintenance services
- SolarLeadFactory said the acquisition by Enphase will help it increase lead volumes and conversion rates
Enphase Energy, Inc the solar PV microinverter supplier from the US, has announced the acquisition of SolarLeadFactory, a solar lead generation engine whose business model uses technological resources to provide high quality, real-time leads to solar installers in 50 states.
For Enphase, the acquisition adds lead generation capabilities to its toolset under which it already has a digital platform for installers with tools to design, permit, install, monitor and maintain solar and battery systems.
“For the past 2 years, we have executed on our installer digital platform strategy with the acquisitions of Sofdesk for solar design software, DIN’s solar business for proposal and permitting services, 365 Pronto for O&M platform software, and now SolarLeadFactory for high-quality lead generation,” said President and CEO of Enphase Energy, Badri Kothandaraman.
The company added that it will continue to integrate these tools into the digital platform to ensure its entire network of installers can realize maximum efficiencies in selling to homeowners.
For SolarLeadFactory, the takeover by Enphase will help it substantially increase lead volumes and conversion rates that will drive down the customer acquisition costs for installers.
Enphase had a strong year in 2021 as its annual revenues grew by over 78% and it also expanded its overall microinverter production capacity (see Enphase Ships 1.1 GW In Q4/2021).