SolarEdge Appoints New Chief Marketing Officer

Israel-headquartered solar PV inverter manufacturer SolarEdge Technologies has a new Chief Marketing Officer (CMO). In his new role, Shuki Nir will be responsible for advancing the company’s market position and brand image.  

“Shuki’s mission will be to further develop the Company’s brand value with consumers and businesses, enter new market segments, and expand the product portfolio,” said SolarEdge CEO Zvi Lando while welcoming the new addition to the group’s senior management team.  

Nir takes over the position from Yogev Barak who leaves the company after working with it for 3.5 years. Lando thanked him for his contribution. 

Before joining SolarEdge, Nir was the General Manager of the Consumer Business Unit at SanDisk where he also led the group’s corporate marketing.  

Earlier this year, in January 2024, SolarEdge said it will cut its global workforce by 16% to reduce operating expenses (see SolarEdge Announces Restructuring Plan To Cut Costs).