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Pairing rooftop solar with heat pumps, EVs, and cooling can boost self-reliance and reduce subsidy needs. Simplifying grid connections, enabling plug-in systems, and funding low-income households will expand access. Smart controls and AI integration can empower consumers and accelerate adoption, said panelists – EUPD Research’s Ali Arfa, LCP Delta’s Jon Ferris, SolarPower Europe’s Jan Osenberg, and Sigenergy’s Luis Castillo – at the TaiyangNews #DistributedSolar event in conversation with TaiyangNews' Michael Schmela.
Luis Castillo, Sigenergy’s Sales & Solutions Director for UK & Ireland, showcased the company’s AI-enabled transformative capabilities of its Sigen app, which helps users proactively manage their energy and system usage. By learning from historical pricing, generation, and consumption patterns, the app optimizes integrated EV chargers and solar storage systems. He shared a case study from the UK and Polish markets to highlight its predictive power, which – according to Castillo – is being continuously refined to be more accurate and help maximize dynamic pricing benefits for homeowners.
LCP Delta Head of Flexibility and Storage Jon Ferris recalled the evolution of Europe's solar industry, from subsidy-driven beginnings to a complex market shaped by forecasting, storage, and direct marketing. Once focused on single-family homes, it now faces grid integration and wholesale risk challenges. As balcony solar and storage rise, the next phase demands flexible business models centered on abundant generation and behind-the-meter optimization for system-wide transformation.
Dr. Xinrui An, Jietai Solar’s R&D Manager, presented several advancements in n-type cells, including half-cut edge passivation, super thin fingers, and notably, a Wave Back Surface Field (WBSF). This innovation, he explained, reduces parasitic absorption by optimizing the rear passivation layer and creating an optically inhomogeneous structure. As a result, the cells achieved improved performance and bifaciality of up to 90%. He shared that Jietai (JTPV) is presently focused on TOPCon, but plans to launch Back Contact when market conditions align.
Jan Osenberg, SolarPower Europe’s Head of System Integration, highlights the evolving dynamics of the EU solar sector. While the overall market is projected to shrink by 1.4% YoY in 2025, the C&I segment – especially above 250 kW – remains resilient. Key challenges include the phasing out of feed-in tariffs, limited residential battery incentives, and regulatory shifts. Yet, upcoming policies, like the EPBD mandate for solar on public buildings and the Electrification Action Plan, aim to boost flexibility, decentralization, and long-term demand through electrification and energy sharing.
AIKO’s Product and Solution Manager, Mohammed Alshrouf, discussed the company’s upgraded INFINITE ABC panels (490 W to 500 W, 54-cell). The new modules feature copper-based tunneling contacts, a white dual-glass design, and improved aesthetics. Compared to TOPCon, ABC delivers 6% to 9% higher output, lower degradation, and a superior temperature coefficient of -0.26%/°C. With enhanced shadow resistance, micro-crack protection, and fire safety, ABC ensures high power, profitability, and long-term reliability across its entire upgraded series, added Alshrouf.
According to EUPD Research’s 2024–2025 PV and ESS InstallerMonitors, installers across key European markets have clear expectations from manufacturers. In Germany, the emphasis is on the need for improved technical assistance and after-sales service. French installers are calling for smaller modules due to installation challenges associated with larger formats. Polish installers highlight the importance of affordability, alongside innovation and efficiency. EUPD Research’s Data Manager Ali Arfa underscored that manufacturers must actively engage with installers, as prosumers tend to trust their advice, and market-specific needs must guide product development.
EUPD Research Data Manager Ali Arfa anticipates a market slowdown in China and the US during H2 2025, with Germany and Italy also expected to post year-over-year declines. In much of Europe, this deceleration is largely attributed to weakening residential PV demand, which continues to dampen overall installation volumes. He stressed that despite the strength of C&I and utility-scale segments, many of these markets have historically been driven by residential solar uptake, making them more vulnerable to current headwinds.
Don’t miss this insightful panel discussion moderated by TaiyangNews MD Michael Schmela, as he dives deep with industry experts into how to unlock post-energy crisis growth for residential and C&I solar. Make sure to stay tuned till the very end of today’s event!
Here's a quick look at the agenda – speakers will delve into global market trends in distributed solar and explore innovative technologies and business models driving the sector forward. Last-minute registrations still open here!
We’re live at the TaiyangNews Virtual Conference on Distributed and Smart Solar! Stay tuned here for real-time updates as industry leaders dive into cutting-edge innovations, evolving business models, and key policy shifts driving solar growth in residential and C&I markets. Kicking off at 9:30 AM CEST! If you have not registered yet, register now. Registration is free – sign up here!
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