Shuki Nir Takes Over As SolarEdge Chief Executive Officer

Within a few months of joining the company as the Chief Marketing Officer (CMO), Shuki Nir has assumed the charge of solar PV inverter manufacturer SolarEdge Technologies’ highest post of the chief executive officer (CEO) effective immediately.

Nir switched over to the solar industry with SolarEdge in June 2024 from his position as the General Manager of the consumer business at SanDisk. He also worked extensively as a strategic consultant to multinational corporations, including serving on several boards (see SolarEdge Appoints New Chief Marketing Officer).  

“Following a rigorous global search and evaluating several outstanding external and internal candidates, Shuki stood out for his exceptional leadership, operational expertise, and ability to build high-performing teams,” said SolarEdge’s Chairman of the Board, Avery More. “Having served as CMO, he already understands our operations, values, and strategic goals. We believe Shuki is the right candidate to lead SolarEdge into its next phase of growth.” 

Nir takes charge from Interim CEO Ronen Faier while the latter moves into an advisory role during the transition period. Nir is also replacing Zvi Lando as a member of the Board of Directors. Having led the company since the death of its Founder, Co-Chairman and CEO Guy Sella in 2019, Lando was replaced by Faier in August 2024 (see SolarEdge Chief Executive Officer Zvi Lando Steps Down).  

SolarEdge is currently undergoing strategic changes as it targets financial stability and profitability through cost reduction, factoring in the business environment. Recently, the company said it is shutting down the energy storage business to focus solely on the core solar business (see SolarEdge Closing Down Energy Storage Business Division).