- Germany’s sonnen has announced setting up a new US based Board of Directors for its residential energy storage business
- The new board will be responsible for rapid scaling and expansion of its business in North America, Latin America & the Caribbean
- Blake Richetta will lead the board as chairman & CEO in the US where sonnen says it has some 6,000 homes that are to be built using its energy storage system
Residential energy storage solutions provider sonnen, Inc. has a new Board of Directors in the US. Headed by Chairman and CEO Blake Richetta, the board will be responsible for leading the rapid scaling and expansion of the company’s residential energy storage business throughout North America, Latin America and the Caribbean.
In the US, sonnen has a pipeline of around 6,000 homes that will be built using its energy storage system as a standard specified feature. Richetta joins sonnen from Tesla where he was the North American Powerwall Sales Manager. Prior to joining Tesla, he worked with Lutron in the smart home lighting and shading business in the home automation and home building industries.
Richetta will be supported by Carlos Restrepo as the chief technology officer (CTO) leading R&D and engineering divisions for the company. He is responsible for ongoing product innovations and development for the Americas region.
Another member of the board is Chief Operating Officer (COO) Brent Stayer who is responsible for production, manufacturing, quality and distribution for sonnen, and like Richetta was previously with Lutron Electronics. Chief Financial Officer (CFO) James Claflin has been with sonnen since 2018 and is responsible for managing finance and investor relations for the company.
The company will continue to operate from its US headquarters in Tucker, Georgia, continuing its focus on solar, electrical, utility, home builder and home automation markets here.
“Our business in the US has grown quickly over the last few years with a focus on new market innovations and sales expansion. We plan to continue this rapid growth in the years to come and for this, we will need the right strategies and leadership in place,” said Global CEO of sonnen, Christoph Ostermann.
This news comes soon after global oil giant Shell took over a 100% stake in the company to make it a wholly owned subsidiary of Shell’s New Energies division (see Shell Takes Over 100% Of Sonnen).
Apart from the US location of sonnen that works as an autonomous entity, the German storage firm has similar set ups in Australia, Italy and the UK.